Comments on: Faithful readers… http://designteaching.com/2008/04/21/faithful-readers/ Facilitating Pedagogical Awareness to Graphic Design Teachers Tue, 22 Apr 2008 08:06:50 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Roberto http://designteaching.com/2008/04/21/faithful-readers/comment-page-1/#comment-15 Roberto Tue, 22 Apr 2008 08:06:50 +0000 http://designteaching.wordpress.com/2008/04/21/faithful-readers/#comment-15 I think to keep people engaged you need to answer the question that you posed and also what is the underlying purpose of the blog. A blog can act as different tool depending on the clients. In your case the voice of the blog needs to relate to the objectives of the company. What are they using it for? What kind of marketing data will they get from it? For more corporate clients, I think a blog is a good way to share, discuss, critique and analysize progress of a project. Most blogs give a controlled voice just by its structure; you see all comments if you choose. This makes the dialogue situate in the context of the actual discussion, unlike email. I think to keep people engaged you need to answer the question that you posed and also what is the underlying purpose of the blog. A blog can act as different tool depending on the clients. In your case the voice of the blog needs to relate to the objectives of the company. What are they using it for? What kind of marketing data will they get from it? For more corporate clients, I think a blog is a good way to share, discuss, critique and analysize progress of a project. Most blogs give a controlled voice just by its structure; you see all comments if you choose. This makes the dialogue situate in the context of the actual discussion, unlike email.

]]> By: Paul http://designteaching.com/2008/04/21/faithful-readers/comment-page-1/#comment-14 Paul Mon, 21 Apr 2008 22:51:50 +0000 http://designteaching.wordpress.com/2008/04/21/faithful-readers/#comment-14 It's always after a crisis that we seem to remember the importance of frequently backing up! I've been facing some challenges lately with the voice of the corporate blog I'm working on. Writing with several stakeholders in mind (professional peers, funders, clients) makes for some interesting decisions. I'm trying to educate our directors on the standards and norms of the professional blogosphere and how it differs from more traditional marketing/PR with a less controlled message. We need to be engaging and useful for clients, and that's how the perceived value of the organization goes up. What's your ideas to keep people engaged? The number one rule I try to keep in mind is answering the question, what's in it for them? It’s always after a crisis that we seem to remember the importance of frequently backing up!

I’ve been facing some challenges lately with the voice of the corporate blog I’m working on. Writing with several stakeholders in mind (professional peers, funders, clients) makes for some interesting decisions.

I’m trying to educate our directors on the standards and norms of the professional blogosphere and how it differs from more traditional marketing/PR with a less controlled message. We need to be engaging and useful for clients, and that’s how the perceived value of the organization goes up.

What’s your ideas to keep people engaged? The number one rule I try to keep in mind is answering the question, what’s in it for them?

]]>