Why? do I believe these are essential ingredients to the program

Thinking about the courses now, maybe they were too heavily based on North American graphic design courses. I was trying to essentially build a four year program in a private study-abroad college where students enrolled for usually not more than one semester. Why would a student coming from an art college or university in their first to third year come to Florence and enroll in this program. Maybe the administration was right in asking me to try to integrate some aspect of Italian design into the courses so it would not be a repeat. The courses needed to offer a niche and still work for the students coming from Europe.

I fully understand that offering a couple of courses in design could not compare to three or four years of study as in University programs but because of the influx of so many private colleges offering diplomas in graphic design in Europe maybe this could have been a start to bring quality design teaching to smaller institutes.